The way in which we manage our next career move and job search has changed significantly in recent years. To the uninitiated, it can be a fairly daunting process. Here are a few observations which will help you travel that journey.
1 Accept change and swim with the tide
Accept things are changing. You may need to step out of your comfort zone, and you may be expected to do things a little differently. Things are changing at pace in the recruitment industry and with new technologies, tighter regulations & personal data laws, biometrics even, the way in which we recruit is ever-evolving. Be prepared for a career opportunity to come from a place you weren’t expecting. Don’t narrow your potential career outcomes by just relying on job adverts. Many professional job offers are secured via widening your net, encouraging direct approaches and discovering opportunities. Respect the power of smarter networking.
2 The power of your personal brand and your CV
Be very aware of your personal branding – on and off-line. In an age where personal information is easily assessable, whether you like it or not, recruiters will check your social media accounts and on-line activity. Hirer impressions with be drawn from how you conduct and represent yourself, in and out of the work-place, on-line and off-line; this information will all be channelled into and form part of the Hirer’s decision-making process.
Most CVs I see are just plain average, a regurgitated job description and tells the Hirer very little about your personalised career story and evidence of what you have to offer your next Employer. You will never get your dream job with an average CV. Don’t underestimate how powerful and influential your CV is. Your CV is your calling card, a sales brochure in fact and represents your personal brand and what you can offer your next employer. Your CV will play a massive part in determining your career outcome.
3 Keep focused on what’s important
Don’t lose touch with why you are making a career move. Reasons for considering a career move tend to be around career progression, family values/work-life balance or job satisfaction. Yet when it comes to actually leave, those that decide to retract their resignation are easily seduced by a package enhancement counter-offer, only to remain in exactly the same situation; albeit slightly richer, but not really addressing the real reasons for putting themselves through the job search process in the first place.
4 Moving on, not just up
Don’t restrict your job search to narrow career goals. When I started my career in HR my default vision was to become a HR Director. I never imaged I’d make two career changes and be running my own business. Break down the paradigms and be open in your thinking – there are other ways to reach your career destinations without climbing the corporate ladder. Have a clear vision of what’s important in your life first. It’s not always about chasing promotion and moving up but moving on.
5 Take it on the chin
Appreciate that you will not win every interview and you may lose a few battles to win the war. In my experience, “People buy People” and Interviewers don’t hire people they don’t necessarily connect with, even if they look great on paper. If the chemistry isn’t there then perhaps this one is just not meant to be.
6 CV Spread-betting is a No-No
Don’t apply for a hundred jobs and hope one will stick because it won’t and that’s a lot of wasted energy meantime. Do yourself a favour and be selective about the jobs you apply for. Focus on career opportunities that are a close fit to your skills and experience and make sure they are succinctly demonstrated on your CV. Employers will always select the best fit experience candidates for interview and if you only tick 5 out of 10 boxes, better-fit candidates will always be favoured and selected over you. Just because you believe you are a great fit, doesn’t mean your CV reflects this or that the Employer will think so.
7 Take the initiative communication wise
Don’t be afraid to go back to common sense communication – pick up the phone, post your CV or even hand deliver your CV. This is a great way to distinguish from the competition. Don’t be afraid to contact an Employer directly neither. Individuals have told me that they have avoided this for fear of rejection but, in times of severe skill-shortages, more often than not, they will be happy to hear from you.
8 listen to your gut feel
Do your homework. Be sure you have asked all the questions you need to, to understand exactly what your next step career move is all about. During the job search process, fill in all the blanks and be sure you are confident you understand the main challenges, you have met the appropriate people and you were satisfied with the process. Listen to your gut re the organisation and culture – if something doesn’t feel right – address it, don’t ignore it.
9 Not all recruiters are gangsters!
Although many Recruiters are considered to be in the same league as car salesmen (I mean that generically of course), you should make Recruiters your friend and not your foe. They can be a particularly useful ally and can support you in so many ways if you press the right buttons. However, recruitment is a very crowded area, be selective about who you work with.
10 Trust no-one
Different stakeholders will have their own agendas. Listen to your gut feel at all stages of the process and don’t let your heart rule your head or be influenced by misplaced loyalties. Don’t be rushed into making important career decisions and do what is in YOUR best interests.
Don’t be surprised at the amount of effort that goes into a job-search. It can easily be a full-time job in itself. It’s like a lot of things that requires effort; the more you put in, the more you will get out of it. Ask yourself are you in control of your job search? What is your job search strategy? Are you confident you are maximising your job search reach? Is your strategy a push or pull process? With the right tools and strategies in place, life can be a lot easier.
Written by Ginnie Riley, Job Search Strategist, Jobsearchwarrior https://www.jobsearchwarrior.co.uk/ginnie-riley/
Ginnie offers one to one job search consultations and can be contacted on (t) 07881 631686 or https://www.jobsearchwarrior.co.uk/contact/
or connect with Ginnie on LinkedIn https://www.linkedin.com/in/ginnieriley/
You are coming around to the idea that it is time to make a career change. New year, new job. You will have to dig out your old CV, which hasn’t been touched in ages, update it and start job searching; once you’ve actually found your old CV (last seen on a memory stick, rattling around at the back of the office drawer, stuck to some blu-tack and a couple of paperclips). The hard bit is getting started. Oh, as well as the actual tedium of the job search itself.
Christmas is approaching – time to bake my Christmas cake; a festive, culinary masterpiece in the making.
The more you think about it, the more it feels right. In fact, you’ve got to the stage now where you really want to make a career change and your mindset is totally in the right place. You want to leave now, but one thing stands in between you and your new job: Your job search. You’re working flat out at work, time is precious but you know to get the job you want, you will have to make time and put in the legwork. You appreciate that it will be an inconvenience, but needs must – you visualise the end game and it will all be worth it.
I need to buy the best quality ingredients in order to bake the best Christmas cake ever.
But the clock is ticking, work is a constant distraction, but you want to get started. You find your CV (eventually finding the memory stick, picking off the blu-tack) and glance over your CV – you can’t change history can you, so you just update your most recent job with tasks lifted from your job description and fire it off to recruiters. If you had more time you would invest more effort into your CV but your priority is just to get it out and start the endless merry-go-round of career chats and interviews.
Original Christmas cake plans aborted – cheap ingredients thrown into the mix, recipe compromised, but the cake is still lovingly baked. After-all; a cake’s a cake – right? . . .
Nobody eats the cake.
Ginnie Riley is a Job Search Strategist, with 20 years recruitment experience, providing one-on-one, private job search guidance in everything job search.
So you are a self-employed professional Interim and like many others, for now, you are totally immersed in and committed to your current client. You have parked those time-consuming activities, that is developing your sales pipeline, at least until you can summon up the right mindset to venture back on to that head-spinning merry-go-round again. But it’s an itch that needs scratching and a necessary evil; baggage that comes with self-employment – a gentle reminder of the less exhilarating side of life as an interim. The harsh reality is you know at some point you will need to devote some time to securing your next assignment and this will mean taking time out to hit the market with a flurry of prospecting calls, pulling out the old faithful list of regular contacts and hopefully set some hares running.
And then there’s Linkedin.
Linkedin can considerably lighten the load with your Sales, Marketing and Branding agenda as well as build a credible and trusted online professional reputation. But like most things in life, the more effort you put in, the more you can get back out. Linkedin can considerably develop your network; showcase your business and expertise – which is effectively your “personal brand” and amplify your competitive advantage – how you can add value and why potential Hirers should engage you over others.
Here are 15 reasons why Linkedin can help you develop your interim business, build your personal brand and strengthen your sales pipeline.
- Are you a Pusher or a Puller? Do you push out to your market and select where you push out to – or do you let Linkedin pull in new business, allowing searchers to seek out your brand? Make it as easy as possible for potential Hirers to understand what you have to offer; why they should engage you over others and most importantly, easily get in touch with you directly.
- Times are changing – be seen to change with them. You could of course try and swim upstream, against the tide or alternatively, you could swim in the same pool as your Clients. In order to be found, you need to be where people are looking. And where your competition is active too. Linkedin is the world’s biggest professional networking platform and as a self-employed interim professional why wouldn’t you be active within this community? Accordingly to a recent Linkedin study, 45 million profiles are viewed daily and 49% of buyers research vendors through their Linkedin profile.
- Demonstrate your expertise – create a positive noise and draw attention to your competitive advantage and value-add proposition, as a thought leader and a credible Interim provider within your sector. Get well known in your sector and build an audience of followers. Amplify your knowledge and expertise, beyond your existing network of contacts, through informed discussion, debate and rich content.
- Be active and visible in your market – easily engage with your market within seconds and expand your reach, raise your online presence and get noticed by a new audience. Start conversations, trigger discussion and build rapport.
- Our buying habits and the way we buy products and services are evolving and in some ways, the rules are being re-written, particularly in the digital age where information is so much more accessible. Hirers will research your brand, do their due diligence and want to get to understand who you are and what you have to offer. And most importantly – how good you are – why buy from you? People buy from people they know and
- Pick up warm leads, those that have shown some subtle interest in your business and follow up interested observers who have shown interest in what you have to say. Make it as easy as possible to be contacted.
- Build a concentrated database of highly relevant industry contacts which allows for focused and targeted discussion, providing you with the opportunity to showcase your expertise, position yourself accordingly and be in the same space as your next potential hirer. Reach and build professional relationships and brand familiarity with Strangers, Hirers you don’t know yet.
- Be close to your Get inspired even – learn from them , monitor trends and industry developments, get inspired . . . keep ahead of the game.
- A free vehicle to publish content – articles and attach brochures and promotional material/activities and circulate amongst your network. Directly sell your products and services. Showcase accomplishments, success stories and genuine recommendations, skills and areas of expertise, as well as be seen to be associated with others successful and influential industry professionals.
- In a recent Global Recruiting Trends report*, the most popular hiring source for employers is via employee referees. This channel trumps job-boards, agencies and internal hires – reiterating the power of networking and the importance of leveraging your presence in your sector.
- Find and permanently connect with attendees at events, conferences and networking events (once connected, this cannot be lost – unlike a business card!)
- Customise your URL for your public profile – your Linkedin URL can be used for branding and increase the searchability of your profile.
- Research and discover new companies, communities and contacts and re-discover old acquaintances and former colleagues.
- Timing and Convenience – sales and business development are continuous, 24/7 – no longer is it a 9 – 5 process. Your profile and content will always be available and within reach of your network (although of course, the more active you are the more you will get noticed). Your sales, marketing and branding are all managed and developed in the one place, at your convenience, where-ever you are.
- Develop and promote your own, authentic brand personality, and provide insight into your brand values and how you operate so Hirers can “get you”.
Build your professional interim business on Linkedin via a 5 stage process:-
Get Noticed → Become Familiar → Gain Trust → Engage → Build and Nurture
Ginnie Riley is a job search strategist and CV Writer. If you would like further details on how to maximise your Linkedin opportunity, contact Ginnie for further details:
(m) 07881 631686
“Build something 100 people love, not something 1 million people kind of like.” (co-founder of Airbnb)
“Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” (Matt Goulart, digital marketing executive)
“Marketing is really just about sharing your passion.” (Michael Hyatt, virtual business mentor)
“Embracing social media isn’t just a bit of fun, it is a vital way to communicate, keep your ear to the ground and improve your business”. Sir Richard Branson.
*According to Global Recruiting Trends, 2017, published by Linkedin
So you are now in your dream job. You are a self-employed, professional Interim Manager. Not answerable to anyone else except yourself. You call the shots and you steer your own ship.
Perfect, except for one thing.
I apologize unreservedly for this blog! You’ve probably seen a lot of information on the new GDPR legislation, there’s a lot of noise around on how your personal data should be processed, although many of the GDPR’s main concepts and principles are much the same as those in the current Data Protection Act. However, there are new elements and significant enhancements which also now have to be considered. It’s worth it though because this means you will have better control of your own data and how it’s used.
So after 20 years in professional recruitment, negotiating the recruitment minefield has taken me in every direction possible, with some unexpected twists and turns along the way, some of my own making, some not and some you just wouldn’t believe (I’ll save those stories for another day). Travelling to each job-offer destination, it is so very easy when you are in the recruitment bubble to be a passenger and forget and lose touch with how it feels to be a Candidate, who may actually be experiencing a very different ride.